by Michael Fraser | Dec 28, 2025 | AI, Blog, CRM News
What is a CRM in the Age of AI? The standard definition of a CRM (Customer Relationship Management) is a system for managing all your company’s relationships and interactions with customers and potential customers. But for most teams, traditional CRMs—like HubSpot or...
by Michael Fraser | Dec 23, 2025 | AI, Blog, CRM News
What is a CRM? AI Enrichment? Understanding what is a CRM is no longer just about maintaining a digital address book. In a market dominated by legacy systems like HubSpot and Salesforce, the definition has shifted. Today, a Customer Relationship Management (CRM)...
