Your CRM should tell you
one thing every morning.
LeadMachine is an AI CRM built around Ledo, an assistant that captures leads from your site, your store, and your ads, researches every one of them, and hands you a single prioritized action a day. Not a dashboard. One name, one reason, one next step.
$58 / user / month · Every AI feature included · No credit card required
Most CRMs hand you the raw material. Ledo hands you the decision.
Every CRM can store a lead. The question is what it does at 8am when you have forty of them and two hours to sell. Here is the same pipeline, shown two ways.
A traditional CRM dashboard
Everything you own, all at once
Twelve numbers. None of them tell you who to call.
LeadMachine Focus Mode
One decision, already made
One name. The reason it matters. What to do about it.
What an AI CRM actually does when the AI is the interface.
Ledo is not a chat window bolted to the side of a database. It reads your pipeline, writes to it, and operates the product on your behalf. Everything below is live in production.
A pipeline built by conversation, not configuration.
No setup wizard and no blank stage builder. Ledo asks how you sell, you answer in one sentence, and it builds the stages and moves your open deals into them. Thirty seconds of conversation replaces thirty minutes of setup.
Every lead researched before you open it.
Company size, industry, revenue markers, verified email, Google rating, and social profiles fill in automatically through Hunter.io, Apollo.io, Google Places, and Exa. Ledo writes the summary. You get the letter grade and the reasoning behind it.
Daily coaching from your real pipeline.
Three specific suggestions every morning, drawn from actual deal activity rather than generic sales advice. Turn any one into a task with a single click, or dismiss it. Ledo learns from what you dismiss and stops suggesting it.
In your pocket without an app store, and in your texts without an app at all.
LeadMachine installs to a phone, tablet, or desktop in one tap as a progressive web app. Push notifications included at no extra cost, on any device.
When you do not want to open anything, text Ledo. Agentic SMS commands let you update a lead, create a task, or move a deal from the driver's seat of a truck. Ledo replies with a confirmation, not a menu.
Every lead gets a letter grade you can actually explain.
A to D, calculated across five weighted dimensions and recalculated nightly. Open any lead and you can see which dimension moved the grade, which means you can argue with it when it is wrong.
Enrichment runs in the background through Hunter.io, Apollo.io, Google Places, and Exa, with daily budget caps so hot leads get researched first.
Fourteen integrations, connected to the places your leads already come from.
Grouped by what they do rather than listed alphabetically, because the question is never how many integrations there are. It is whether they catch your leads and prove what your ads did.
Lead Capture
6 appsAdvertising & Attribution
2 appsMarketing & Reviews
2 appsPayments & Commerce
3 appsProductivity
1 app
Embedded inside your store, not linked out from it.
Customers and orders sync on OAuth connect, RFM scoring runs against real purchase history, and Ledo answers questions about your buyers without you leaving the Shopify admin. The WordPress connector is published on wordpress.org the same way.
LeadMachine catches the lead. AdMachine buys it.
AdMachine is our Ledo-powered paid search service, run by operators with twenty-plus years each in ad buying. Run it alongside LeadMachine and the loop closes. The CRM tells the ad account which clicks actually became customers, and the ad account spends accordingly.
Built for trades and local services
HVAC, plumbing, electrical, landscaping, roofing. Businesses where a single job is worth more than a year of CRM seats, and where nobody has time to audit a Google Ads account on a Sunday. Plans start at $799 a month for the ad management, and every AdMachine subscription includes a free LeadMachine seat. Additional seats are the standard $58.
Ad attribution, included at every seatSpend on one side, closed-won revenue on the other, campaign by campaign. Ledo flags the campaign buying clicks instead of customers. This is the part most small-team CRMs skip entirely.
One price. Every feature. No AI usage caps.
The AI in most CRMs sits behind a tier upgrade or a credit meter. Ours does not, because a CRM that charges you per question is a CRM you will stop asking.
| Salesforce / HubSpot | Pipedrive / Monday | LeadMachine | |
|---|---|---|---|
| Price per user | $150+ / month | $15 to $50 / month | $58 / month |
| AI included | Premium tier add-on | None | Every feature, every seat |
| AI usage limits | Credit packs | Not applicable | None |
| Setup | Admin or consultant | Manual configuration | A conversation with Ledo |
| Ad attribution | Enterprise tier | Third-party only | Google and LinkedIn, included |
| Built for | Large sales orgs | Simple pipelines | Teams of 1 to 25 |
No credit card required. Cancel anytime. Export your data whenever you want it.
What people ask before they sign up.
What is an AI CRM, and how is LeadMachine different from a CRM with AI features?
An AI CRM uses artificial intelligence as the operating layer rather than as an add-on feature. In most CRMs, AI is a chat window that can answer questions about data someone else already entered. In LeadMachine, Ledo enriches leads without being asked, scores them nightly, builds pipeline stages through conversation, prepares meeting briefs, and takes actions like creating tasks or moving deals. The AI operates the product rather than describing it.
How much does LeadMachine cost?
$58 per user per month, with every feature and every AI capability included at every seat. There are no premium tiers, no AI credit packs, and no usage caps. The 14-day trial does not require a credit card.
Which AI model powers Ledo?
Ledo currently runs on Google Gemini 2.5 Flash, routed through a single internal service layer that every AI endpoint in the product calls. The model is interchangeable by design. The behavioral layer built on top of it, which decides when Ledo speaks and what it says, is the part that makes it Ledo.
How long does setup take?
Most teams are capturing leads the same day. Connect Shopify, install the WordPress plugin, or point a form at the webhook, then tell Ledo how you sell and it builds your pipeline stages from that answer. There is no configuration wizard and no implementation consultant.
Can LeadMachine prove which ads produced revenue?
Yes. LeadMachine captures the Google click ID at form submission, keeps it on the lead record through the whole pipeline, and uploads the closed-won value back to Google Ads as an offline conversion. The same works for LinkedIn through the Conversions API. That lets the ad platforms optimize toward customers rather than toward form fills.
Is my data used to train AI models or shared with other customers?
No. Customer data stays inside your account. Anything the Ledo intelligence layer learns across accounts is stored as an abstracted pattern, never as raw records, and one customer is never shown to another. You can export your data at any time.
Does LeadMachine work on a phone?
Yes. LeadMachine installs to a phone, tablet, or desktop as a progressive web app with no app store download. You can also text Ledo to update a lead, create a task, or move a deal without opening the app at all.
Tomorrow morning, open one thing instead of twelve.
Start the trial today and Ledo will have your leads researched, graded, and prioritized before you sit down with coffee.
Built on the Calm Operator philosophy. Software should leave you more clear-headed, not less.