Lead Scoring

What it does

Every lead gets a letter grade from A to D — one you can actually explain. Ledo scores your whole list every night so the best opportunities rise to the top on their own.

• Five weighted dimensions, not a black-box number.
• Re-scored nightly as leads engage, go quiet, or get enriched.
• The grade drives Focus Mode, so your day starts with the A’s.

How it works

Ledo weighs signals like fit, engagement, recency, and enrichment quality into a single grade, and shows the reasons behind it. As a lead’s behavior changes, the grade changes with it.

Why it matters

“Which of these 300 leads do I call first?” is the question that kills momentum. A grade you trust — and can defend to your team — answers it before you even open the list.