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Reach & Nurture
GCLID
Ad Attribution
Ad spend on one side, closed-won revenue on the other.
What it does
Proof of which ads produced revenue — not just clicks or form fills. LeadMachine ties closed-won deals back to the exact ad that started them.
- Captures the Google click ID (GCLID) at form submission and keeps it on the lead through the whole pipeline.
- Uploads closed-won value back to Google Ads as an offline conversion — and the same for LinkedIn via the Conversions API.
- Ad spend on one side, closed revenue on the other, on one screen.
How it works
When a lead comes in from an ad, the click ID rides along and stays on the record. When the deal closes, the revenue is sent back to the ad platform so it can optimize toward customers, not clicks.
Why it matters
Optimizing ads on form fills teaches the algorithm to find you more form-fillers. Feeding it real revenue teaches it to find you more customers — and finally answers which campaigns actually pay.
Try it on your own pipeline
Every feature is included at every seat: $58 per user per month, every AI capability, no usage caps. The 14-day trial does not require a credit card.