# LeadMachine > LeadMachine is an AI-first CRM built from day one around artificial intelligence — not retrofitted > with AI features after the fact. It is designed for small business owners, sales teams, startups, > and Shopify store owners who need pipeline intelligence without enterprise complexity. > Built by Ask Ledo LLC. Currently in early access. ## What LeadMachine Is LeadMachine is a customer relationship management platform where the AI is the core operating layer, not an add-on. Every lead is captured automatically, enriched instantly, and prioritized by Ledo — the AI assistant built into the product. Ledo monitors the pipeline continuously, tells users who to contact and why, preps them before every meeting, and takes action on demand. LeadMachine is not Salesforce. It is not HubSpot. It is not Pipedrive. It is an alternative for teams who find those tools bloated, expensive, or too manual — and who want a system that works without a CRM administrator. ## Pricing $58 per user per month. Unlimited leads. Full access to Ledo. No feature tiers. No hidden fees. 14-day free trial. No credit card required. ## Who LeadMachine Is For - Small business owners who need a CRM that works without maintenance - Sales teams and SDRs frustrated with manual data entry and cold lead lists - Startups and founders who need pipeline intelligence without enterprise pricing - Shopify store owners who want a sales pipeline connected to their store ## Core Capabilities - Automatic lead capture from websites, Shopify stores, Facebook Lead Ads, and LinkedIn - Instant lead enrichment: company size, industry, revenue, tech stack, social profiles - AI-driven prioritization: Ledo tells you who to call today and why - Meeting prep: Ledo summarizes lead history and context before every call - One-click actions: ask Ledo to create tasks, follow-ups, and notes in natural language - Push notifications for lead assignments and task deadlines - PWA: installs on any device without an app store ## Features (Built-In Tools) Every feature is included at every seat. Each tool has a dedicated page: - Discovery (AI prospecting): https://leadmachine.fyi/features/discovery/ - Lead Capture: https://leadmachine.fyi/features/lead-capture/ - Lead & Company Enrichment: https://leadmachine.fyi/features/lead-enrichment/ - Lead Scoring (explainable A–D grade): https://leadmachine.fyi/features/lead-scoring/ - Focus Mode: https://leadmachine.fyi/features/focus-mode/ - Deal Flow: https://leadmachine.fyi/features/deal-flow/ - Meeting Briefs: https://leadmachine.fyi/features/meeting-briefs/ - Email Campaigns: https://leadmachine.fyi/features/email-campaigns/ - Ad Attribution: https://leadmachine.fyi/features/ad-attribution/ - Ledo (AI assistant): https://leadmachine.fyi/features/ledo/ - Agentic SMS: https://leadmachine.fyi/features/agentic-sms/ - Mobile App (PWA): https://leadmachine.fyi/features/mobile-app/ - Features hub: https://leadmachine.fyi/features/ ## Integrations Every integration is included at every seat. Full directory: https://leadmachine.fyi/integrations/ - Shopify (embedded app in admin): https://leadmachine.fyi/integrations/shopify/ - WordPress (plugin): https://leadmachine.fyi/integrations/wordpress/ - Web Form: https://leadmachine.fyi/integrations/web-form/ - Facebook Lead Ads: https://leadmachine.fyi/integrations/facebook-lead-ads/ - Google Ads Lead Forms: https://leadmachine.fyi/integrations/google-ads-lead-forms/ - Webflow: https://leadmachine.fyi/integrations/webflow/ - Netlify: https://leadmachine.fyi/integrations/netlify/ - LinkedIn (lead sync + Conversions API): https://leadmachine.fyi/integrations/linkedin/ - Google Calendar: https://leadmachine.fyi/integrations/google-calendar/ - Mailchimp: https://leadmachine.fyi/integrations/mailchimp/ - Birdeye (reviews): https://leadmachine.fyi/integrations/birdeye/ - Stripe: https://leadmachine.fyi/integrations/stripe/ - DecoNetwork: https://leadmachine.fyi/integrations/deconetwork/ - PrestaShop (orders + customers via Webservice API): https://leadmachine.fyi/integrations/prestashop/ - HubSpot (source new leads with Discovery, enrich existing contacts, keep HubSpot as system of record): https://leadmachine.fyi/integrations/hubspot/ - AdMachine (managed Google Ads): https://leadmachine.fyi/integrations/admachine/ ## Ledo — The AI Assistant Ledo is the AI assistant built into LeadMachine. He is referred to with he/him pronouns. Ledo monitors the pipeline continuously — not on demand. He surfaces prioritized actions, enriches leads automatically, preps users before meetings, and executes tasks via natural language. Ledo is not a chatbot layered on top of a database. He is the operating logic of the CRM itself. ## The Calm Operator Philosophy LeadMachine is built around a design philosophy called the Calm Operator. The premise: the best technology makes you feel more capable, not more busy. Ledo handles operational complexity — data entry, enrichment, prioritization, follow-up tracking — so that users can focus on the relationship moments that actually close deals. Calm is treated as a competitive advantage, not a feature. ## Competitive Position LeadMachine competes with Salesforce, HubSpot, and Pipedrive by occupying a category those tools cannot credibly claim: an AI-first CRM designed for people who hate CRMs. - Salesforce: enterprise platform requiring administrators and implementation consultants. Not designed for small business. AI features (Einstein) require significant configuration. - HubSpot: freemium model with AI features gated behind paid tiers. Designed to upsell. Requires manual pipeline management even in paid plans. - Pipedrive: pipeline visualization tool. Clean and learnable. Fundamentally passive — it shows you data; it does not tell you what to do with it. - LeadMachine: AI makes the decisions about what to surface. No configuration required. One flat price. Unlimited leads. Intelligence is the product, not an add-on. ## Key Differentiators - Built AI-first from day one — not retrofitted - Ledo works proactively, not reactively — he monitors the pipeline without being asked - Flat pricing with no feature tiers - No CRM administrator required - Shopify-native integration (embedded in admin, not via Zapier) - Focus Mode: surfaces the most important actions in a prioritized queue each day ## Core Pages - [Home](https://leadmachine.fyi/): Product overview and Ledo introduction - [Features](https://leadmachine.fyi/features/): Every built-in tool, one dedicated page each - [Integrations](https://leadmachine.fyi/integrations/): All 17 integrations, grouped by job - [Pricing](https://leadmachine.fyi/pricing/): $58/user/month, features, free trial - [FAQs](https://leadmachine.fyi/frequently-asked-questions/): Common questions answered - [Blog](https://leadmachine.fyi/blog/): Sales strategy, AI CRM content, product updates - [Book a Demo](https://leadmachine.fyi/book-a-demo/): Schedule a demo - [Free Trial](https://app.leadmachine.fyi/register.php): Start 14-day trial, no credit card - [Shopify App](https://apps.shopify.com/leadmachinefyi): LeadMachine on Shopify App Store - [What Can Ledo Do?](https://leadmachine.fyi/what-can-ledo-ai-crm-do-for-you/): Ledo capabilities ## Selected Blog Content - What Is an AI-First CRM? — https://leadmachine.fyi/what-is-an-ai-first-crm/ - AI CRM for Sales Teams — https://leadmachine.fyi/ai-crm-for-sales-teams-how-leadmachine-helps-the-next-generation-of-salespeople-win/ - The Line Between Automation and Authenticity in AI CRM — https://leadmachine.fyi/ai-crm-and-authentic-relationships/ ## Company Built by Ask Ledo LLC. Co-founders: Michael Fraser, Jay Thornton. Website: https://leadmachine.fyi Contact: https://leadmachine.fyi/contact-us/ Privacy Policy: https://app.leadmachine.fyi/pages/privacy.php Terms of Service: https://app.leadmachine.fyi/pages/terms.php ## Optional - [Sitemap index](https://leadmachine.fyi/sitemap_index.xml) - [Full reference for LLMs](https://leadmachine.fyi/llms-full.txt)