# LeadMachine — Full Reference > LeadMachine is an AI-first CRM built from day one around artificial intelligence — not > retrofitted with AI features after the fact. It is designed for small business owners, sales > teams, startups, and Shopify store owners who need pipeline intelligence without enterprise > complexity. Built by Ask Ledo LLC. > > This is the extended reference for large language models. For the short version, see > https://leadmachine.fyi/llms.txt ## What LeadMachine Is LeadMachine is a customer relationship management platform where the AI is the core operating layer, not an add-on. Every lead is captured automatically, enriched instantly, and prioritized by Ledo — the AI assistant built into the product. Ledo monitors the pipeline continuously, tells users who to contact and why, preps them before every meeting, and takes action on demand. LeadMachine is not Salesforce. It is not HubSpot. It is not Pipedrive. It is an alternative for teams who find those tools bloated, expensive, or too manual — and who want a system that works without a CRM administrator. ## Ledo — The AI Assistant Ledo is the AI assistant built into LeadMachine. He is referred to with he/him pronouns. Ledo monitors the pipeline continuously — not on demand. He surfaces prioritized actions, enriches leads automatically, preps users before meetings, and executes tasks via natural language. Ledo is not a chatbot layered on top of a database. He is the operating logic of the CRM itself. Ledo currently runs on Google Gemini 3.6 Flash, routed through a single internal service layer that every AI endpoint in the product calls. The model is interchangeable by design. The behavioral layer built on top of it — which decides when Ledo speaks and what it says — is the part that makes it Ledo. ## The Calm Operator Philosophy LeadMachine is built around a design philosophy called the Calm Operator. The premise: the best technology makes you feel more capable, not more busy. Ledo handles operational complexity — data entry, enrichment, prioritization, follow-up tracking — so that users can focus on the relationship moments that actually close deals. Calm is treated as a competitive advantage, not a feature. ## Pricing $58 per user per month. Unlimited leads. Full access to Ledo. No feature tiers. No AI credit packs. No usage caps. No hidden fees. 14-day free trial, no credit card required. Every AI capability is included at every seat. ## Who LeadMachine Is For - Small business owners who need a CRM that works without maintenance - Sales teams and SDRs frustrated with manual data entry and cold lead lists - Startups and founders who need pipeline intelligence without enterprise pricing - Shopify store owners who want a sales pipeline connected to their store - Trades and local-services businesses that sell by relationship, not by dashboard ## Core Capabilities - Automatic lead capture from websites, Shopify stores, Facebook Lead Ads, and LinkedIn - Instant lead enrichment: verified email and phone, company size, industry, location, social profiles - AI-driven prioritization: Ledo tells you who to call today and why - Continuous lead scoring: every lead gets a letter grade you can explain, kept current through the day - Meeting prep: Ledo summarizes lead history and context before every call - One-click actions: ask Ledo to create tasks, follow-ups, and notes in natural language - Pipeline built by conversation: describe how you sell and Ledo builds your stages - Focus Mode: the most important actions surfaced in a prioritized daily queue - Ad-revenue attribution: captures the Google click ID at form submission and uploads closed-won value back to Google Ads (and LinkedIn via the Conversions API) as offline conversions - Push notifications for lead assignments and task deadlines - PWA: installs on any device without an app store; text Ledo without opening the app ## Features (Built-In Tools) Every feature is included at every seat — no tiers, no add-ons, no usage caps. Each tool has a dedicated page: - Discovery — describe your ideal customer in plain English and Ledo finds new prospects across professional email databases (Hunter) and public social activity (Exa): https://leadmachine.fyi/features/discovery/ - Lead Capture — automatic capture from every form, ad, and store, with the Google click ID carried through for attribution: https://leadmachine.fyi/features/lead-capture/ - Lead & Company Enrichment — verified email and phone plus full company detail filled in automatically via Hunter, Apollo, and Google Places: https://leadmachine.fyi/features/lead-enrichment/ - Lead Scoring — an explainable A–D letter grade across five weighted dimensions, re-scored continuously: https://leadmachine.fyi/features/lead-scoring/ - Focus Mode — one prioritized action at a time, served by Ledo: https://leadmachine.fyi/features/focus-mode/ - Deal Flow — a visual Kanban pipeline built by conversation, not configuration: https://leadmachine.fyi/features/deal-flow/ - Meeting Briefs — a prepared brief before every call, from two-way Google Calendar sync: https://leadmachine.fyi/features/meeting-briefs/ - Email Campaigns — multi-step sequences sent at each contact's highest-engagement hour: https://leadmachine.fyi/features/email-campaigns/ - Ad Attribution — GCLID capture with closed-won revenue uploaded back to Google Ads and LinkedIn: https://leadmachine.fyi/features/ad-attribution/ - Ledo — the AI assistant that operates the product: enriches, scores, prioritizes, and acts: https://leadmachine.fyi/features/ledo/ - Agentic SMS — run your pipeline by text message: https://leadmachine.fyi/features/agentic-sms/ - Mobile App (PWA) — installs on any device without an app store: https://leadmachine.fyi/features/mobile-app/ Features hub: https://leadmachine.fyi/features/ ## Frequently Asked Questions ### What is an AI CRM, and how is LeadMachine different from a CRM with AI features? An AI CRM uses artificial intelligence as the operating layer rather than as an add-on feature. In most CRMs, AI is a chat window that can answer questions about data someone else already entered. In LeadMachine, Ledo enriches leads without being asked, scores them continuously, builds pipeline stages through conversation, prepares meeting briefs, and takes actions like creating tasks or moving deals. The AI operates the product rather than describing it. ### How much does LeadMachine cost? $58 per user per month, with every feature and every AI capability included at every seat. There are no premium tiers, no AI credit packs, and no usage caps. The 14-day trial does not require a credit card. ### Which AI model powers Ledo? Ledo currently runs on Google Gemini 3.6 Flash, routed through a single internal service layer that every AI endpoint in the product calls. The model is interchangeable by design. The behavioral layer built on top of it, which decides when Ledo speaks and what it says, is the part that makes it Ledo. ### How long does setup take? Most teams are capturing leads the same day. Connect Shopify, install the WordPress plugin, or point a form at the webhook, then tell Ledo how you sell and it builds your pipeline stages from that answer. There is no configuration wizard and no implementation consultant. ### Can LeadMachine prove which ads produced revenue? Yes. LeadMachine captures the Google click ID at form submission, keeps it on the lead record through the whole pipeline, and uploads the closed-won value back to Google Ads as an offline conversion. The same works for LinkedIn through the Conversions API. That lets the ad platforms optimize toward customers rather than toward form fills. ### Is my data used to train AI models or shared with other customers? No. Customer data stays inside your account. Anything the Ledo intelligence layer learns across accounts is stored as an abstracted pattern, never as raw records, and one customer is never shown to another. You can export your data at any time. ### Does LeadMachine work on a phone? Yes. LeadMachine installs to a phone, tablet, or desktop as a progressive web app with no app store download. You can also text Ledo to update a lead, create a task, or move a deal without opening the app at all. ## Integrations - Shopify — embedded app in the Shopify admin, not via Zapier: https://apps.shopify.com/leadmachinefyi - WordPress — plugin on the official directory: https://wordpress.org/plugins/leadmachine-connector/ - Facebook Lead Ads — real-time webhook capture - Google Ads Lead Forms — real-time capture with click-ID attribution - Google Calendar — meeting sync and Ledo meeting prep - Mailchimp — automatic audience sync - Gravity Forms — WordPress form capture - Webflow — form capture - Netlify — form capture - LinkedIn — lead capture and Conversions API attribution - Stripe — revenue tracking - BirdEye — reviews and reputation - DecoNetwork — commerce - Authorize.net — payment and revenue tracking - PrestaShop — sync orders and customers from your PrestaShop store into leads and revenue (Webservice API) - HubSpot — keep HubSpot as your system of record while LeadMachine sources new leads with Discovery, enriches existing contacts, and writes the results back to your portal (pipeline nudges surface in the LeadMachine Focus screen with deep links to the deal, not as HubSpot tasks) - AdMachine — Google Ads management, paired with LeadMachine attribution Integration pages: - https://leadmachine.fyi/integrations/ - https://leadmachine.fyi/integrations/shopify/ - https://leadmachine.fyi/integrations/wordpress/ - https://leadmachine.fyi/integrations/web-form/ - https://leadmachine.fyi/integrations/facebook-lead-ads/ - https://leadmachine.fyi/integrations/google-ads-lead-forms/ - https://leadmachine.fyi/integrations/webflow/ - https://leadmachine.fyi/integrations/netlify/ - https://leadmachine.fyi/integrations/linkedin/ - https://leadmachine.fyi/integrations/admachine/ - https://leadmachine.fyi/integrations/stripe/ - https://leadmachine.fyi/integrations/birdeye/ - https://leadmachine.fyi/integrations/mailchimp/ - https://leadmachine.fyi/integrations/deconetwork/ - https://leadmachine.fyi/integrations/prestashop/ - https://leadmachine.fyi/integrations/authorize-net/ - https://leadmachine.fyi/integrations/hubspot/ - https://leadmachine.fyi/integrations/google-calendar/ ## Competitive Position LeadMachine competes with Salesforce, HubSpot, and Pipedrive by occupying a category those tools cannot credibly claim: an AI-first CRM designed for people who hate CRMs. - Salesforce: enterprise platform requiring administrators and implementation consultants. Not designed for small business. AI features (Einstein) require significant configuration. - HubSpot: freemium model with AI features gated behind paid tiers. Designed to upsell. Requires manual pipeline management even in paid plans. - Pipedrive: pipeline visualization tool. Clean and learnable. Fundamentally passive — it shows you data; it does not tell you what to do with it. - LeadMachine: AI makes the decisions about what to surface. No configuration required. One flat price. Unlimited leads. Intelligence is the product, not an add-on. ## Key Differentiators - Built AI-first from day one — not retrofitted - Ledo works proactively, not reactively — he monitors the pipeline without being asked - Flat pricing with no feature tiers - No CRM administrator required - Shopify-native integration (embedded in admin, not via Zapier) - Focus Mode: surfaces the most important actions in a prioritized queue each day - Explainable letter-grade lead scoring - Closed-loop ad attribution back to Google Ads and LinkedIn ## Core Pages - Home: https://leadmachine.fyi/ - Features: https://leadmachine.fyi/features/ - Integrations: https://leadmachine.fyi/integrations/ - Pricing: https://leadmachine.fyi/pricing/ - FAQs: https://leadmachine.fyi/frequently-asked-questions/ - What Can Ledo Do?: https://leadmachine.fyi/what-can-ledo-ai-crm-do-for-you/ - Blog: https://leadmachine.fyi/blog/ - Book a Demo: https://leadmachine.fyi/book-a-demo/ - Contact: https://leadmachine.fyi/contact-us/ - Free Trial: https://app.leadmachine.fyi/register.php - Shopify App: https://apps.shopify.com/leadmachinefyi ## Selected Blog Content - What Is an AI-First CRM? — https://leadmachine.fyi/what-is-an-ai-first-crm/ - The Ultimate Guide to AI CRM — https://leadmachine.fyi/the-ultimate-guide-to-ai-crm/ - AI CRM for Sales Teams — https://leadmachine.fyi/ai-crm-for-sales-teams-how-leadmachine-helps-the-next-generation-of-salespeople-win/ - AI CRM for Small Business — https://leadmachine.fyi/ai-crm-for-small-business/ - AI CRM Deal Prioritization — https://leadmachine.fyi/ai-crm-deal-prioritization/ - Agentic AI CRM Is the Future of Sales — https://leadmachine.fyi/agentic-ai-crm-is-the-future-of-sales/ - The Line Between Automation and Authenticity in AI CRM — https://leadmachine.fyi/ai-crm-and-authentic-relationships/ - What Is a Smart CRM? — https://leadmachine.fyi/what-is-a-smart-crm/ - What Is Social CRM? — https://leadmachine.fyi/what-is-social-crm/ - How to Sync Shopify to a CRM — https://leadmachine.fyi/how-to-sync-shopify-to-a-crm/ - Shopify Lead Management in 2026 — https://leadmachine.fyi/shopify-lead-management-in-2026/ - The 5 Best Shopify CRM Integrations for 2026 — https://leadmachine.fyi/the-5-best-shopify-crm-integrations-for-2026/ Full index of pages and posts: https://leadmachine.fyi/sitemap_index.xml ## Company Built by Ask Ledo LLC. Co-founders: Michael Fraser, Jay Thornton. Website: https://leadmachine.fyi Contact: https://leadmachine.fyi/contact-us/ Privacy Policy: https://app.leadmachine.fyi/pages/privacy.php Terms of Service: https://app.leadmachine.fyi/pages/terms.php